Chuck Palmer

Builder-Strategist for Retail & Consumer Brands
I build consumer-facing experiences — rooted in consumer behavior, grounded in operational reality. For 30+ years I've run complex, consumer-facing initiatives end to end for retailers and consumer brands: research and strategy through launch and operation.
Three ways I create value:

• Complex digital initiative leadership — I take on funded initiatives with unclear ownership, define the landscape, manage the organizational complexity, and ship, including the parts that weren't in the brief.

• Net-new consumer engagement builds — when a brand knows the direction but not the path, I build the consumer case and the thing itself, discovery through launch.

• Consumer insight to market action — when research exists but teams can't act on it, I translate data and evidence into narratives and frameworks designers, merchants, and product teams use directly.
A $27M self-checkout platform across 1,300+ 7-Eleven/Speedway stores (transaction time 1:20 → 0:38). Airstream's net-new ecommerce brand, built 0 to 1 and beating its sales plan well ahead of schedule. A $45M digital merchandising network scaled to 1,600+ JPMorgan Chase branches.
I fit best with mid-market or PE-backed retailers and consumer brands in a real moment of change or growth. Available for full-time, fractional, interim, project, or contract.
Let's build experiences that matter.